Everyone has their own metaphorical “bears cage”. For our founder, it’s the area right beside a tornado (yes, you read that right!) and that feeling of walking into a crazy CrossFit workout. But everyone has a challenge they face daily, their own “bears cage”... And we believe stepping into that cage and owning the moment and the challenge at hand is the way to live each day. That’s how this brand came to be. It’s not just about fitness and tornadoes (which we think are both really darn cool)... It’s about finding the strength to tackle the challenges we face each day.
Our founder Brandon Sullivan (@btsullivan91)